When you think of 21C, you think of cutting edge. So when 21C heard about how we were using QR Codes, their interest was piqued. They had a new exhibition just about to roll out, so it was the perfect time to try out the QR Codes. Their hope was for the codes to allow guests to get the most out of their time spent in the hotel.
Block5 created a two prong strategy. The first part was to use QR Codes so that guests could simply point and click, and immediately obtain more information about the featured artists. The second was to create mobile websites for each art piece, along with a 21C customized iPhone application that is used to scan the QR Codes. The overall result was a more modern and enhanced experience of the exhibition. To see a video of how the QR Codes work in the museum, check out our QR APP page.